Push & Pull Media

Push & Pull Media

There are a number of ways in which media can be advertised.
These include,
-Trailers in cinemas.
-Trailers on television.
-Billboards.
-Film Reviews.
-Websites.
-Newspaper Advertisements.
-Positive word of mouth.
-Interviews with actors.
-Personal appearances by actors.
-Press Junctions.
-Tekevision Programmes.
-Adverts on social networking sites.
-Merchandising (e.g Mcdonalds).

Some of these adverts can seem as though they have been 'pushed' onto an audience, so some audiences create a sort of 'pull' in the media.
This is done by audiences
- Visiting websites.
- Choosing to watch a certain televison programme.
- Buying film magazines/reading reviews.
- Browsing in a store.
- Browsing online.
- Browsing films on film subscription sites.

The Mass manipulation model

The Mass Manipulation Model

-The idea that the media might be a powerful social and political force momentum in the 1920's and 30's. (Shown in the political propaganda of Soviet Russia and Nazi Germany semed able to seduce and persude citizens in ways not possible prior to mass media.)
-Audiences seen as a mass of individuals that could be persuaded and influenced ("The Hidden Persuaders" book (1957) attempted to uncover some subliminal advertising techniques.)
-Media has been accused of corrupting young audiences. (1950's rock and roll, mysogynism, glorifying of guns and gangs through rap and hiphop.)
-Action from the BBFC. (This was particularly evident when the murder of James Bulger was linked to "Childs Play 3").
-Bendure and Walters. (The 'Bobo doll' experiments suggest children might imitate violent behaviour after being exposed to it. However this was criticised for not reflecting normal viewing conditions, also now children can distinguish between real and stimulated violence.)
-Drug Metaphors. (Marie Winn's book "The Plug In Drug" (1997), suggests that children watch television in a 'trance' having a 'glazed, vacous look'.

The relevance of the Mass Manipulation Model is limited in today's age of advanced media technology. Audiences are now more active rather than passive and more 'media savvy'. Audiences are aware of media manipulation and have more choice and control over how they consume media. However we should still not underestimate the power of media!

The results of our questionnaire

From the graphs above, it can be concluded that with younger audiences, choice of thriller genre is varied, for instance females aged 16-18 enjoy Crime Thrillers, whilst the males do not, also a higher proportion of males aged 16-18 prefer Psychological Thrillers then females. The graphs also show that as males and females age, their favour in thriller genres even out, and more or less become the same proportions for each gender.

Our questionnaire

This is the questionnaire that we issued to people to help tell us what sort of thriller films people like. Then we can make our thriller in a way that the magority of people will enjoy.



Questionnaire1. How old are you?……………………………………………………………………2. Female?
Male?3. What is your favourite thriller film?……………………………………………………………………4. Why?…………………………………………………………………………………………………………………………………………5. Rank these thrillers in order of which you prefer? (1 being the highest)Action thriller? (e.g Kill Bill)
Horror thriller? (e.g The Grudge)
Crime thriller? (e.g Pulp Fiction)Psychological thriller? (e.g Saw)6. Would you rather have a female or male lead role in a thriller? Female?
Male?7. What type of thriller do you prefer? (e.g Black and white (film noir) or a more technologically advanced one etc)……………………………………………………………………8. What sort of ending would you like in a thriller? (e.g cliff hanger)……………………………………………………………………9. Why?…………………………………………………………………………………………………………………………………………10. Name up to 3 thriller films that have caught your attention in the past?···